Svarga
Home for the Heart and Mind
Though a number of products allowed users to view listings, users were restricted in functionalities such as communicating with the renter or finding affordable housing solutions.
Hypothesis Statement
I believe users face stress due to housing costs, impacting their overall living standards. I'll confirm this when participants articulate struggles with affordability, linking it to stress, professional and academic performance, and overall well-being during primary research.
User Insights
A
Anjitha S
We face significant challenges in finding affordable housing options near universities due to limited availability and frequent price increases.
Anandakrishnan G
We experience stress and challenges during the rental process, including contacting landlords, attending viewings, and finding reliable roommates, emphasizing the need for a more streamlined and efficient process.
Libin Lyjan
Safety, proximity to the university, and access to amenities are crucial factors for users like me when selecting housing, highlighting the importance of creating housing options that provide a convenient access to necessary facilities.
Common Themes Observed
Affordability and Location
Challenging Rental Process
Safety, Community, and Amenities
How Might We?
How might we help users find an affordable and safe living space in order to address the significant challenges they face due to limited availability and frequent price increases near universities and other preferred locations?
Define Phase
Persona
User Journey Map
I crafted a customer journey map, illuminating the distinct stages customers traverse while engaging with an accommodation-finding app. This endeavor provided profound insights into the nuanced needs of our users.
IDEATE Phase
Once I was sure about the user flow, I sketched out a variety of ideas for the screens. I followed the Rapid 8 methodology to explore a wide range of ideas quickly and efficiently.
After establishing a solid understanding of the user flow and completing the initial sketching phase, I employed a systematic approach to create mid-fidelity wireframes. I took the sketches and used the best possible solutions for creating a potential prototype
Visual Design
I tried to blend visual appeal with user experience, ensuring my design looks fresh and feels intuitive!
Style Guide
I embarked on the creation of a style guide and brand identity, fusing aesthetics with meaning to craft a compelling and impactful experience.
As I transitioned to high-fidelity designs, my focus remained on marrying aesthetics with purpose. Every element was meticulously crafted to elevate the user experience, ensuring a seamless blend of style and substance in the final designs.
Prototype
Test Phase
In the next step I transitioned to crafting a compelling marketing website.
The website not only communicates the app's features effectively but also emphasizes its unique value propositions, fostering user engagement and trust. Through a user-centred approach, I aim to enhance the overall digital experience and drive user adoption
